Prof. Coda, in your latest book published by Egea “Spirit of Enterprise – Triggering and sustaining a flourishing dynamism” you already from the second chapter titled “In search of a direction of meaning,” make one important aspect very clear: how to get rid of false beliefs.
Do you think these false beliefs still harm business making and business making outcomes?
Are they that difficult to unhinge?

“These are still widespread beliefs that are rooted in the unconscious. To disrupt them, the first step is to bring them out and question them. For example, the belief that the purpose of business is profit does not consider that profit is indeed a fundamental goal but not the purpose that impacts how profit is produced and distributed. Now it is precisely this purpose that needs to be brought to the conscious level and made the object of conscious choice. The other beliefs mentioned in the book also do not put the focus of management on the enterprise as an asset to be managed with foresight for the good of all stakeholders.”

Do you chair the Scientific Committee of ISVI from your privileged observatory believe that Artificial Intelligence can be a factor in the growth of the “spirit of enterprise” capable of triggering and sustaining a flourishing dynamism?

“AI, like all technological advances, can be used for good or ill, it depends on how concretely they are transposed into the management structure and processes. And this, in turn, depends on the spirit in action-that is, the purpose of the enterprise in fact being pursued. If the purpose is to make the enterprise thrive in respect of and for the good of all its stakeholders, AI will be a factor in its development and in the growth of its people; if, on the other hand, it is to produce the maximum possible profit for the benefit of a few strong players, the impact of AI will be quite different.”

Or, in your opinion, could it prevent the entrepreneur from seeing different nuances such as beauty, from living the entrepreneurial values summarized in ISVI’s Charter of Values?

“I do not see any incompatibility between AI and ISVI’s charter of values, provided that the former is conceived for what it is, intelligence embedded in machines, and we are careful not to delegate to “intelligent machines” decisions that instead require to be made according to conscience in the exercise of the free will proper to human beings.”